CASE STUDY
The advertising world has experienced a shift. Marketers want to see
their budgets in action through smart automation, analytics and creative
campaigns powered by technology. Centro makes this possible. Since its
inception in 2001, the digital advertising firm has innovated and streamlined
the process for organizations through its software.
The company's ability to adapt to change and market demand has resulted
in steady growth. In 2012, Centro had under 300 employees. In 2016, the
number surpassed 700. For Centro, staffing up to meet the needs of its
customers was only possible through employment-based immigration.
"Most of our recent positions are data scientists, data engineer managers
and software engineers — and it's not just in the U.S. We also have
individuals who need to obtain work permits in Canada," says Emile Clark,
director of total rewards at Centro. Clark not only manages immigration,
she provides visa sponsorship and processing guidance to Centro's talent
acquisition team. "Hiring foreign nationals is very valuable to us and comes
as a necessity. The question is: How can we do this more efficiently?"
Cue Envoy — an immigration services provider. Though very different, the
two companies share a similar mission: to automate businesses workloads
so teams can focus on more strategic tasks.
"At Centro, we are always looking to improve our processes," she says.
"We want to provide the best technology out there, so we try to use other
technologies that align with our beliefs and help us improve how we
operate our business."
Before working with Envoy, Centro used attorneys who didn't offer an online
component to manage immigration.
"The lawyers were doing a fine job processing our visa applications, but the
process was very time-consuming," Clark says.
Centro: Smart tech company finds kin in
immigration services provider Envoy
Background
"Centro's software helps automate
ad-buying across all digital media
channels, giving marketers a
single system of record to fulfill
their needs."
Employees
700
Visa Types
H-1B visas, green cards, Canadian
work permits
Roles Sponsored
Data engineers, software
engineers, data scientists and
quality assurance analysts
About the Company
2012 289 employees
2015 700 employees
